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NEW BLONDE EXPERT – A proven superior quality at an affordable price enabling YOU to be the ultimate blonde expert!
Strongest lightening performance ever
Complemented by new boosters for unrivalled, clean blonde results
Collection of Highlifts and Pastels for on-trend looks tailored to your clients´ individual wishes and hair types
Infused with Hair-Bond Technology for maximum hair protection
WHATS NEW? With a lightening powder stronger than ever! Now formulated with a higher concentration of active ingredients, the lightening powder delivers up to 9 levels to lift.
Infused with Hair Bond Technology to significantly reduces hair damage and deliver clear blonde results
Claim communication on packaging to increase appeal on shelf and drive purchase decision, especially in shops and WHS
Endless creative possibilities with intermixability of Special blonde and Pastel Shades
Integrated Hair-Bond Technology to significantly minimise hair breakage
Neutralises unpleasant yellow or golden tones
Tones lightened and lifted bases
Suitable also for natural blonde bases
Intermixable with Special Blonde shades for endless variation possibilities