We use Cookies to offer you a better browsing experience, analyze site traffic and personalize content and serve targeted advertisement.
By clicking “Accept Cookies”, you agree giving consent to use of all cookies.
Developed in Italy by Europe's top color experts, this easy-to-use permanent hair color offers the perfect fusion of performance and reliability. With vibrant reds, 100% gray coverage and a specially curated collection of beautiful intermixable shades, the color XG® creates the results you want every time. Always predictable, always beautiful. DYESMART® System allows for maximum color penetration and predicatbility. Pure XG Protection System offers a blend of soothing ingredients that leaves hair shiny and healthy. Up to 100% gray coverage and vibrant fashion shade results.